Business Growth Strategist
Empower | Develop | Grow | Elevate
I’m not just a business consultant, but your trusted partner in business growth.
Let’s craft a customized strategy for your success, giving your business the boost it needs…
So that there’s time left for you to have the life you want to live.
Proven Solutions For Profitable Growth
Imagine your construction or trades business running just as you’ve always dreamed it would.
As your personal business consultant, that’s my focus.
To help shape your business into a company that is not only profitable but aligns with your vision and goals.
How do I do that?
By developing custom solutions that boost your bottom line, improving & refining your systems and processes for peak efficiency, and creating integrated marketing strategies that get your business noticed.
Together, we'll create a business that not only works for you but supports your success.
Because your business should be your greatest asset, not your toughest challenge.
My Promise to You
I’m here to be your trusted partner, to stand by your side, inspire you and fuel your journey towards business growth.
With me, you won’t find any one-size-fits-all approaches.
Instead, I will use my years of business and construction industry experience and expertise to develop fresh, effective solutions tailored with your unique challenges in mind. I’m committed to helping you carve out a sustainable competitive edge in your market and have a business that gives you time for the life you want to live.
Together, we won't just improve your business, we will bring your entrepreneurial vision to life.

My Core Values
Authenticity
I'm all about keeping things real. That means being transparent, honest, and respectful, even when no one's watching. I believe in doing the right thing, always.
Simplicity
I'm on a mission to cut through the complexities. I create straightforward solutions that make things run smoother, paving the way for your business to grow and succeed.
Excellence
I won't just meet your expectations; I'll exceed them. I'm here to anticipate what you need, and maybe even surprise you with what you didn't realize you needed. Expect top-notch service and support that's custom-fit to you.
Fresh Thinking
Innovation is my middle name. I'm committed to bringing you unique solutions that help you make a bigger splash, drive your success, and turn your business dreams into reality.
Enthusiasm
I thrive on bringing energy, new ideas, and a touch of brilliance to the table. I see challenges as opportunities for creativity and optimism. Together, let's make a positive difference and contribute to a better world.
about me
What Sets Me Apart
Hi, I’m Susan Giddings
Certified Value Builder Advisor™, Problem Solver, Strategist, & Coach

A Small Business Consultant That Has Walked In Your Shoes
For over 35 years, I’ve been where you are, running multiple businesses and spending a good chunk of those years – 20+ in fact – in the construction sector.
The path you’re on? I’ve walked it. I’ve wrestled with sleepless nights and made tough choices. It’s these experiences that make me so passionate about supporting small business owners like you.
My difference? My unique blend of business insight, financial expertise, and marketing prowess – the triple threat that leads to success – is what I bring to the table.
As a seasoned business and marketing consultant, I’ve not only provided guidance to hundreds of contractors and trades business owners, but also served as a mentor, offering unbiased feedback and unwavering support.
My mission? To simplify their operations, enhance their project estimation and tracking skills, fine-tune their systems and processes, and devise effective strategies. All of this is geared towards setting them on the road to financial freedom.
The results of all this? My support has empowered them to grow their businesses, ramp up their profits, and transition from being caught up in the daily grind to strategically leading their company.
Because it’s not just about doing the work – it’s about mapping out the future of your business.
My personal life? When I’m not deep in the business world, you’ll find me hanging out with my best friend and hubby, our two grown-up daughters, and our pair of chihuahuas. I’m a food lover with a weakness for coffee and ice cream, a fan of travel, palm trees, and the sea, and for over 30 years, I’ve been a proud advocate for local small businesses and economic growth.
We Give Back
As a domestic violence survivor, I served on the board of Martha’s House, a small rural domestic violence shelter for many years and have also written and published several articles to raise awareness regarding the signs of domestic violence, why women don’t leave and how to help break the cycle of domestic violence.
As I help my clients find success, I can give the women who come to Martha’s House a fighting chance to achieve their hopes and dreams. So, a portion of my fees earned through consulting and coaching services each year is donated to help Martha’s House provide emergency shelter, support, and resources to those in need.

